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Education and training providers. 3 Top tips for your January marketing drive…

We all know that January is the time for new years’ resolutions when learning new skills, hobbies or languages is at the top of many people’s agenda. Now is the time to make sure that you’re at the top of the list when someone starts their search for a course or provider.

Take advantage of the new year drive to learn and be motivated by showing your potential new clients and students that you have the right courses and materials to help them achieve their goals.

Get in early. Very early. Get your marketing campaign out in the public eye, but do it quickly. From January 1st, people turn more inwardly and think about personal development and individual goal setting, meaning that they are far more likely to be looking for information about new programmes or courses. The same applies for businesses who are starting to set team goals for the coming year and will be looking for partners who can help them achieve their learning targets.

Sell the savings After Christmas, people are now swaying towards financial savings and considering cut-backs. We all have the tendency to go a little over the top with our Christmas spending, so January signifies to many the time to rest the credit card, and only take advantage of exceptional offers that are out there. Ensure your marketing campaign shouts ‘SAVING’ not expenditure. Include a January only offer to get people to act, and act now. Think a percentage discount, a ‘buy 1 get one half price’ or even a money back offer towards additional services.

Tap into key words and phrases You’re not alone with your January marketing campaign, so it’s important that you stand out from your competitors and from all the noise of advertisements and offers that bombard the internet. Think about the social media platforms available to you and how you can use key words, phrases and search terms to reach the right audience. Try your best to think like your target audience, what might attract them and what might they be searching for.

How Live Web Chat can help In todays’ world, competition is strong and that is as true in the education sector as it is in any other industry. Give your potential new customers and clients a reason to come to you rather than go to a competitor. Give them the answers to their queries quickly by offering a web chat service on your site.

But don’t panic, you don’t need to be a slave to your computer just to benefit from your marketing campaign. Our service provides real trained staff to answer your chats and we’ll make sure we maximise on every enquiry your marketing campaign generates.

We can even tailor our software so that it fits seamlessly with your website design and colours, providing an ultra professional look to your online presence.

For more information about how we can support your January marketing campaign, call a member of our friendly team today on 01273 741400. Or, why not chat with us at


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