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The countdown conundrum.


We’re apparently heading into a recession, big tech companies are laying people off, but with Christmas around the corner, demand is as high as ever in the retail sector. So, what should businesses do with this knowledge right now?

It’s a tough call, knowing that there could be a downturn coming but also knowing that you need to satisfy even more customers and orders than usual. All retailers are facing the difficult question of how to approach this. Do you hire, fire, take on a temporary workforce or look to the gig economy?


The ONS shows us that unemployment has actually reduced slightly since the start of the year from 3.8% to 3.6%. But what does that tell us? With ongoing world events it’s particularly hard to predict the future. A fact that’s been emphasised recently by the Collins Dictionary dedicating their own word of the year to describe the current situation.


During uncertain times, it’s important to focus on what you’re business excels at.

The best way to survive a downturn or an uncertain environment is to focus your business on what it does best and expand on that. Sometimes this means finding creative solutions to existing parts of the business that may be less profitable but still necessary. Outsourcing specific functions can be an excellent way to control overheads and long term spend. “Do not focus on numbers. Focus on doing what you do best. It’s about building a community who want to visit your site every day because you create value and offer expertise”

Cassey Ho


At this time people are looking for advice they can rely on and someone who can offer them the reassurance that they need when browsing for products or services. Here at Live Web Chat, we can help support your customers with our powerful software and professional team of agents working directly via your website, answering queries, and engaging with clients the moment they ask a question.

How easy is it to install Live Web Chat onto your website?


Adding Live Web Chat to your website is much easier than most people realise as all of the complex coding and software installation is managed from our end, meaning that we can have you up and running in 24 hours. Our webchat software is also fully customisable to match the appearance of your website. Chat icons and windows match your website which gives a seamless experience for the user and gives them confidence that they are dealing with a professional organization.


Contact us today to find out more about how Live Web Chat can help you convert website visitors into paying clients. You can find out more about what we offer on our website, or by calling us on 01273 741113.


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